02. As a Website (www.Genpets.com) designed to mimic the seedy mass marketing ploy of any large corporation by the manipulation of the graphic language of a "real" web site. (as Artist and professor David Pelltier worded it).

Accessability to art for individuals not into the gallery 'scene' is limited, so Genpets.com exposes the piece into a more public sphere, that encourages discussion and hopefully promotes awareness of current and upcoming issues. This discussion is quintessential to developing our understanding of science, life and the merging controlled relationship between the two.

While the piece functions aesthetically far better in person, pets moving, lights blinking, sound bleeping and spanning a wall in front of the viewer, the gallery is not an accessible outlet for mass distribution, especially not for an emerging artist such as myself. (If however, you’re interested in displaying Genpets, please do contact me).

03. The Catalogue. As Genpets was my thesis, a requirement was to write a thesis paper. Being a non-conforming art kid, I instead created a reseller catalogue that accomplished all the same goals of the paper without doing it in a dry and sissy manner.

Reseller Catalogue 0.9d
(PDF: 1.61MB / 20 pages)

04. Viral Marketing and the Public Reactions to Genpets.
As I obviously have no budget for advertising, Genpets relies on people for its exposure. Thus far, the exposure from bloggers and people on message boards has been amazing and I thank everyone that has become interested in Genpets and told a friend. When an artist creates a piece of work it results in a wonderful feeling, but when people actually care, or are interested in that piece of work, it's even better. Seeing Genpets garner 131,000 results in Google blows my mind.

If you'd like to browse through some of the actual responses to the work you can read some of the emails recieved to Genpets.com online via a small script I made, genpet email browser