Singing Zuligans Holiday Card
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Singing Zuligans Holiday Card

Singing Zuligans Holiday Card

Client: Zulu Alpha Kilo
Click here to view http://www.zulualphakilo.com/singingzulu/

I built this site for Toronto based ad agency Zulu ALpha Kilo. Instead of spending money giving employees and clients expensive gifts like many other agencies did for the 2010 holiday season, Zulu decided to spend that money on feeding those in need. There was a catch however - you had to listen to our awful singing (I'm in there, on a laptop screen with a coworker).  For every listen, one person was fed. The site was a success and went mini viral overnight, hitting 4000 listens within 24 hours. Ultimately Zulu fed 8000 people, and had more than 25,000 listens. The site was featured on various ad sites such as Creativty, and even in our national newspaper, the Globe & Mail.