Budweiser Redlight
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Budweiser Redlight
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Budweiser Redlight

I prototyped the Budweiser Redlight. You’ve probably seen the ads, especially if you watched the olympic hockey coverage. Just in case you haven’t seen them, the Redlight is an internet connected device synced to the hockey game you’re watching. When your team scores a goal, the red goal light starts flashing . All stats are updated in real time over the internet. I became involved right at the point it had been decided the project would be impossible to do in the timeframe available. I told them I could get a prototype working in a weekend, and I did just that. We proceeded from there, and I designed multiple versions of it over the course of a few months. Ultimately, the final production of the units was outsourced due to the sheer volume required, but it was fun and just the experience I needed to finally launch my own company.

Here's the SUPER BOWL AD!
Budweiser Super Bowl XLVII - Perfect Timing


More info on the Budweiser site budweiser.ca/redlight/