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ADCC Augmented Reality

Client: Lowe Roche Advertising


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For the ADCC magazine, Drew Cox (Art director) and I created an augmented reality website. The website 'IAmBetterThanThis.com' allowed users to hold the print ad in the book up to their webcam and then see a 3d award on the screen, as if they'd won an award... instead of feeling crappy for having not won an award this year...

If this is the first you're hearing of augmented reality, it's a new technology that relies on visual markers to superimpose a 3d object over a webcam image and track that object to the marker.
I built the site in AS3 and papervision, and the 3d models in 3DS Max.