Prototype Shocktop Beer talking head poster

Posted on Tuesday April 01, 2014 in Advertising, Electronics

Quick little video of a prototype I made for an ad agency of a talking transit shelter ad. The brief was to make it look ‘indie’, as if the company making it was a small brand.

I designed the plastics to be thin, light and clear as the light needed to pass from behind at night and not create shadows on the poster.  Thus the motor and electronics were placed at the base of the poster and clear wire was used to pull the mechanics.  I didn’t have actual voice files yet so it was just my friend Rob talking as a test. I programmed up the electronics so that the mouth would move fairly accurately no matter what sound clip was used.

(Just a note, this blog post was only visible AFTER the campaign launched, no secrets were let loose..).

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